{"product_id":"br-organic-toothpaste-peppermint-113g","title":"Essential Oxygen Organic Low Abrasion Toothpaste Peppermint 113g","description":"\u003cdiv class=\"product-single__description rte\"\u003e\n\u003ch2\u003e\u003cspan style=\"color: #808080;\"\u003e\u003cb\u003eThe Original BR | Organic Toothpaste Peppermint - soothing and fresh!\u003c\/b\u003e\u003c\/span\u003e\u003c\/h2\u003e\n\u003cspan style=\"font-weight: 400;\"\u003eWith the natural cleaning power of food grade hydrogen peroxide and the soothing benefits of peppermint essential oil, our fluoride-free, low abrasion \u003c\/span\u003e\u003cb\u003eBR | Organic Toothpaste\u003c\/b\u003e\u003cspan style=\"font-weight: 400;\"\u003e \u003cstrong\u003ePeppermint\u003c\/strong\u003e works to effectively whiten your teeth and freshen your breath while loving your enamel.\u003cbr\u003e\u003cbr\u003e\u003c\/span\u003e\u003cspan style=\"font-weight: 400;\"\u003eOur toothpaste is USDA Certified Organic and GMO-free. \u003c\/span\u003eEach ingredient is carefully sourced, ensuring it adheres to our high quality standards: vegan, cruelty free, biodegradable, and sustainable. It has no objectionable additives like glycerin, carrageenan, sodium lauryl sulfate (SLS) or sugar.\u003cbr\u003e\u003cbr\u003e\u003cspan style=\"color: #808080;\"\u003e\u003cstrong\u003eHighly recommended by dentists!\u003c\/strong\u003e\u003c\/span\u003e\n\u003cul\u003e\n\u003cli style=\"font-weight: 400;\"\u003e\u003cspan style=\"color: #808080;\"\u003e\u003cspan style=\"font-weight: 400;\"\u003eMany natural toothpastes are highly abrasive and contribute to thinning tooth enamel. Essential Oxygen's \u003c\/span\u003e\u003cb\u003eBR | Organic Toothpaste\u003c\/b\u003e\u003cspan style=\"font-weight: 400;\"\u003e has the lowest abrasion level (RDA) of any toothpaste on the market - it's very gentle on your enamel and safe to use 3x daily.\u003c\/span\u003e\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cdiv style=\"text-align: start;\"\u003e\u003ca title=\"RDA toothpaste rank chart\" href=\"https:\/\/essentialoxygen.com\/pages\/abrasion-data\"\u003e\u003cimg style=\"margin-bottom: 17px; float: none;\" alt=\"rda ranking relative dentin abrasivity\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0246\/0922\/6827\/files\/RDA-Ranking-Button-eps-PH-V3-300x67_160x160.png?v=1687887720\"\u003e\u003c\/a\u003e\u003c\/div\u003e\n\u003cp style=\"text-align: center;\"\u003e\u003cb data-mce-fragment=\"1\"\u003eAlso available in\u003c\/b\u003e\u003c\/p\u003e\n\u003cbr\u003e\n\u003cp style=\"text-align: center;\"\u003e\u003ca title=\"cinnamint organic toothpaste\" href=\"https:\/\/essentialoxygen.com\/products\/br-organic-toothpaste-cinnamint\"\u003e\u003cimg alt=\"organic toothpaste cinnamint\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0246\/0922\/6827\/files\/Flavor_Bubbles-Leaf_300PX-03.png?v=1627362180\" width=\"199\" height=\"92\"\u003e\u003c\/a\u003e \u003ca title=\"wintergreen organic toothpaste\" href=\"https:\/\/essentialoxygen.com\/products\/copy-of-br-organic-toothpaste\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0246\/0922\/6827\/files\/Flavor_Bubbles-Leaf_300PX-02_480x480.png?v=1627361539\" alt=\"wintergreen flavor organic toothpaste\" width=\"199\" height=\"92\"\u003e\u003c\/a\u003e\u003c\/p\u003e\nFor best results to whiten teeth, use with our \u003cspan style=\"text-decoration: underline;\"\u003e\u003cstrong\u003e\u003ca title=\"tooth polish for whitening teeth\" href=\"https:\/\/essentialoxygen.com\/products\/tooth-polish\"\u003e\u003cspan style=\"color: #3b68b2; text-decoration: underline;\"\u003eBR | On-Demand Tooth Polish\u003c\/span\u003e\u003c\/a\u003e\u003c\/strong\u003e\u003c\/span\u003e and \u003cspan style=\"text-decoration: underline; color: #3b68b2;\"\u003e\u003cstrong\u003e\u003ca href=\"https:\/\/essentialoxygen.com\/products\/br-organic-peppermint-mouthwash-brushing-rinse\" title=\"organic mouthwash\" style=\"color: #3b68b2; text-decoration: underline;\"\u003eBR | Organic Mouthwash Peppermint\u003c\/a\u003e\u003c\/strong\u003e\u003c\/span\u003e.\u003cb\u003e\u003cbr\u003e\u003cbr\u003e\u003c\/b\u003e\n\u003cdiv\u003e\n\u003cspan style=\"color: #808080;\"\u003e\u003cstrong\u003eWATCH\u003c\/strong\u003e\u003c\/span\u003e\u003cbr\u003e\u003cspan style=\"color: #808080;\"\u003eLearn about \u003cstrong\u003eBR | Organic Toothpaste\u003c\/strong\u003e to whiten teeth \u0026amp; freshen breath while loving your enamel!\u003c\/span\u003e \u003cbr\u003e\n\u003c\/div\u003e\n\u003cbr\u003e\n\u003cstyle\u003e\u003c!--\n.embed-container { position: relative; padding-bottom: 56.25%; height: 0; overflow: hidden; max-width: 100%; } .embed-container iframe, .embed-container object, .embed-container embed { position: absolute; top: 0; left: 0; width: 100%; height: 100%; }\n--\u003e\u003c\/style\u003e\n\u003cdiv class=\"embed-container\"\u003e\u003cdiv class=\"video-wrapper\"\u003e\u003ciframe src=\"https:\/\/www.youtube.com\/embed\/\/rtW_ebVKz40\" frameborder=\"0\" allowfullscreen=\"\"\u003e\u003c\/iframe\u003e\u003c\/div\u003e\u003c\/div\u003e\n\u003cbr\u003e \u003cspan style=\"color: #808080;\"\u003eLearn how to use \u003cstrong\u003eBR | Organic Toothpaste\u003c\/strong\u003e to whiten teeth \u0026amp; freshen breath while loving your enamel!\u003c\/span\u003e\n\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cdiv class=\"embed-container\"\u003e\u003cdiv class=\"video-wrapper\"\u003e\u003ciframe src=\"https:\/\/www.youtube.com\/embed\/\/JmD5zLYj8sQ\" allowfullscreen=\"\" frameborder=\"0\"\u003e\u003c\/iframe\u003e\u003c\/div\u003e\u003c\/div\u003e\n\u003cdiv class=\"embed-container\"\u003e\u003cbr\u003e\u003c\/div\u003e\n        \u003c\/div\u003e","brand":"Organax Ltd","offers":[{"title":"Default Title","offer_id":46917601853732,"sku":"3321","price":11.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0791\/6601\/3732\/files\/TP04-P-Tube-FRONT-revA10_1.jpg?v=1775840282","url":"https:\/\/www.organax.co.uk\/products\/br-organic-toothpaste-peppermint-113g","provider":"Organax Ltd","version":"1.0","type":"link"}